TORONTO, June 1, 2016 /CNW/ - McDonald's Canada announced the successful conclusion of its Verified Sustainable Beef Pilot today, an industry-first. This marks a major milestone of its collaborative partnership with the Canadian beef industry over the past 30 months to advance more sustainable beef practices and supports the global company's broader aspirational goal to source all of its food and packaging sustainably.
As one of the country's largest Canadian beef purchasers, McDonald's Canada, through the Pilot tracked the journey of nearly 9,000 head of Canadian cattle, or the equivalent of 2.4 million patties. The cattle spent their entire lives, from 'birth to burger', raised on or handled by verified sustainable operations.
See the full release here.