With the majority of contributions stemming from Alberta, McDonald’s Canada’s verified sustainable beef pilot project is hoping for further participation from Manitoba’s cow-calf producers
As McDonald’s Canada’s verified sustainable beef pilot project enters its final five months, organizers hope to engage more Manitoba producers in the verification process.
“I would love to have more Manitoba producers involved because, as I tell everyone in Alberta, yes, McDonald’s may be sourcing Alberta beef, but most of it was born in Manitoba,” said Jeffrey Fitzpatrick-Stilwell, manager of sustainability for McDonald’s Canada.
Fitzpatrick-Stilwell spoke to a group of beef producers in Holland on January 13 during Manitoba Agriculture, Food and Rural Development’s Beef and Forage Week seminar.
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