Weyburn area livestock producers have the chance to be part of the first ever Verified Sustainable Beef project in the world.
Sustainable beef comes from livestock raised in ways which are not harmful for the environment and follow best-practices for the livestock under the producer's care.
Annemarie Pedersen, project spokesperson, explained the project to producers at the Saskatchewan Stock Growers Association meeting in Weyburn Thursday night. The first goal of the project, which is sponsored by McDonald's Restaurants, is to simply increase ecological sustainability globally for their corporation. Pedersen said the sustainability of their beef products was key but that they were also looking for ways to ensure everything from their potatoes to their paper products were produced with sustainable principles.
"The second goal is for them to inform the Canadian Round Table going forward because the work that's being done on the pilot would cost the Canadian industry a huge amount of money and the information that they're finding and learning is invaluable to help the Canadian Round Table pick it up from there and keep moving," she said. The Canadian Round Table includes a wide variety of other Canadian businesses and organizations with the potential to benefit from the Verified Sustainable Beef Project such as other beef retailers, nation-wide restaurants and organizations to advocate for Canadian beef producers.
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