A McDonald’s Canada spokesman says the restaurant chain is committed to buying sustainable beef from Canadian producers.
But Jeff Fitzpatrick-Stilwell says the company has no plans to set up it’s own sustainability standard.
He says McDonald’s is running a pilot project on sustainable beef production involving nearly 100 Canadian producers – including a number here in Ontario.
That project is due to wrap up next April.
Fitzpatrick-Stilwell says the results will be passed along to the Canadian Roundtable for Sustainable Beef.
He represents McDonald’s on that Roundtable.
He says he expects McDonald’s globally will be make it’s first purchases of sustainable beef from Canadian producers.
Hear the interview and see the full article here.