
What happens when McDonald's, Cargill and a broad swath of beef producers get together on a picture perfect afternoon in Southern Alberta?
It's about asking questions. It's about providing answers. It's about taking a big step forward to showcase Canada's beef industry progress in the eyes of consumers, who every year are taking a greater interest and higher expectations on where their food comes from.
This in a nutshell is the mindset that is driving the McDonald's Verified Sustainable Beef (VSB) pilot project. A large number of beef producers filled the east Longview hall recently on a Chinook fueled picturesque afternoon in Southern Alberta as McDonald's and Cargill hosted an interactive information sharing event on the pilot and how producers can participate.
Read the full article here. Meristem NewStream
It's about asking questions. It's about providing answers. It's about taking a big step forward to showcase Canada's beef industry progress in the eyes of consumers, who every year are taking a greater interest and higher expectations on where their food comes from.
This in a nutshell is the mindset that is driving the McDonald's Verified Sustainable Beef (VSB) pilot project. A large number of beef producers filled the east Longview hall recently on a Chinook fueled picturesque afternoon in Southern Alberta as McDonald's and Cargill hosted an interactive information sharing event on the pilot and how producers can participate.
Read the full article here. Meristem NewStream