McDonald’s Canada has wrapped a pilot project to verify cattle ranches as producing sustainable beef, an initiative that one expert says could be a “gamechanger” for the industry.
The Canadian arm of the burger giant announced on Wednesday the results of a two-year partnership with the beef industry to advance environmental and ethical standards.
More than 180 beef operations in Canada were verified as sustainable after being assessed by a third-party auditor for principles including natural resources, animal welfare and community engagement.
Jeffrey Fitzpatrick-Stilwell, senior manager of sustainability at McDonald’s Canada, said consumers are increasingly interested in how their food is grown and raised.
Read the full story here.
Hear the interview here.
The Canadian arm of the burger giant announced on Wednesday the results of a two-year partnership with the beef industry to advance environmental and ethical standards.
More than 180 beef operations in Canada were verified as sustainable after being assessed by a third-party auditor for principles including natural resources, animal welfare and community engagement.
Jeffrey Fitzpatrick-Stilwell, senior manager of sustainability at McDonald’s Canada, said consumers are increasingly interested in how their food is grown and raised.
Read the full story here.
Hear the interview here.