By Alexis Kienlen Reporter
Sharing data through the entire beef chain adds value that can translate to economic gains — although how much of that might go to cattle producers is a question yet to be answered.
McDonald’s Canada, Beefbooster, and BIXSco — the company now running the Beef InfoXchange System — recently collaborated with Livestock Gentec to analyze two million records of carcass data. The analysis found calves sired by Beefbooster Terminal Cross bulls were worth $219 more than the average value of calves processed by packing plants from 2012 to 2014.
The Calgary company has been using production data since 1970 to breed superior bulls, but this data gave it an exact dollar figure on the quality of carcasses of cattle sired by its bulls versus average cattle.
“We can take carcass information and say that there’s value between the different breeds and the different bulls,” said Jennifer Stewart-Smith, chief executive officer of Beefbooster.
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