
By Alexis Kienlen
McDonald’s has started verifying producers, as part of its promise to start selling sustainable beef in 2016.
Here’s what’s been happening on Alberta farms so far:
Read the full article here.
McDonald’s has started verifying producers, as part of its promise to start selling sustainable beef in 2016.
Here’s what’s been happening on Alberta farms so far:
- Earlier this year, McDonald’s said it had a list of 40 “indicators” that will be used to rate a beef operation. The indicators — which cover areas such as animal care, environmental stewardship, and food safety practices — were jointly developed with livestock industry officials.
- Nineteen Alberta ranches have gone through the pilot process and have been verified. The evaluation is easy and takes about four hours to complete, said Cheri Copithorne-Barnes, chair of the Canadian Roundtable for Sustainable Beef and one of the ranchers who has been verified.
Read the full article here.