Alberta visit of McDonald's global CEO signals a sea change in the beef industry
By Alexis Kienlen
It’s full speed ahead for McDonald’s “verified sustainable beef” project.
The country’s largest buyer of beef is finishing up the first phase of its groundbreaking pilot project in Canada, and earlier this month the head of the global fast-food giant paid a visit to Alberta to get a first-hand look.
Recently appointed CEO Steve Easterbrook visited CL Ranches just west of Calgary and Southern Cross Livestock near Crossfield.
“Being as he’s brand spanking new to the job, the sustainability team, which is headquartered in Chicago, really wanted to give him the opportunity to see first hand what they’re up to here in Canada,” said Cherie Copithorne-Barnes, CEO of CL Ranches and chair of the Canadian Roundtable for Sustainable Beef.
Read the full article here.
By Alexis Kienlen
It’s full speed ahead for McDonald’s “verified sustainable beef” project.
The country’s largest buyer of beef is finishing up the first phase of its groundbreaking pilot project in Canada, and earlier this month the head of the global fast-food giant paid a visit to Alberta to get a first-hand look.
Recently appointed CEO Steve Easterbrook visited CL Ranches just west of Calgary and Southern Cross Livestock near Crossfield.
“Being as he’s brand spanking new to the job, the sustainability team, which is headquartered in Chicago, really wanted to give him the opportunity to see first hand what they’re up to here in Canada,” said Cherie Copithorne-Barnes, CEO of CL Ranches and chair of the Canadian Roundtable for Sustainable Beef.
Read the full article here.
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