By Alexis Kienlen
McDonald’s Canada will reach its goal of selling “verified sustainable” beef next year, says the company’s senior manager of sustainability.
“We’re right on track as far as we know — it’s hard to know how many producers we’ll be able to get interested and get through, but we’ve got some pretty good numbers now,” said Jeffrey Fitzpatrick-Stilwell.
As of last month, 147 operations had signed up for the verification process, and 35 will complete it by the end of this month. The lion’s share — 105 — are from Alberta, and while most are cow-calf producers, there are also feeders, the two big slaughter plants (Cargill’s operation at High River and the JBS plant at Brooks), and McDonald’s burger patty facility at Spruce Grove.
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