It’s only a small amount at present, but McDonald’s says beef that meets its environmental and other standards is now in the supply chain
McDonald’s says it is now selling ‘verified sustainable’ beef — but is holding off on saying it has fulfilled the pledge it made to consumers two years ago.
“We’re confident that we are sourcing verified sustainable beef because we have completed 82 full verifications,” said Jeffrey Fitzpatrick-Stilwell, senior manager of sustainability with McDonald’s Canada.
“Because of the large portion of Alberta participation in the pilot and the fact that the two plants that we source raw material from are both in Alberta, it would be difficult for there not to be verified sustainable beef in our supply chain.
“But we are still a few months away from making the claim.”
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