Alberta Beef Producers chair Greg Bowie, who was verified in May, explains what’s involvedThinking of becoming a producer of ‘verified sustainable beef,’ but wondering just what it involves?
There are 31 indicators (available at vsbpilot.ca) that cow-calf producers must meet to qualify for McDonald’s program — and at first glance, it can all seem overwhelming.
But it’s actually not that challenging, says Greg Bowie, a seedstock producer from Ponoka. The chair of Alberta Beef Producers also sits on the indicator committee for the Canadian Roundtable for Sustainable Beef, which will take over the initiative after McDonald’s pilot ends next spring.
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