The beef industry is tremendously important to our economy, so it’s encouraging to see McDonald’s Canada work with producers to ensure they’ll always have a hungry market for their product.
The company, which buys all the beef for its Canadian restaurants within the country, committed in 2014 to start buying some of its beef from verifiable sustainable sources in 2016. To its credit, McDonald’s took a co-operative approach, declining to set a target on the amount of sustainable beef it would insist upon, or even define what would qualify for the increasingly important designation.
The result was a two-year pilot project involving 182 participants, including ranchers, feedlots, processors and a hamburger patty plant. Each of them was required to submit to third-party verification to prove their beef is produced in accordance with principles such as environmental responsibility, animal health, food safety, worker safety, community responsibility and innovation.
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