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CBC - McDonald's wraps sustainable beef pilot as cattle ranchers embrace verification

6/1/2016

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More than 180 beef operations in Canada were verified as sustainable under the pilot

McDonald's Canada has wrapped a pilot project to verify cattle ranches as producing sustainable beef, an initiative that one expert says could be a game-changer for the industry.
The Canadian arm of the burger giant announced today the results of a two-year partnership with the beef industry to advance environmental and ethical standards.

​Read the full article here.

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