Chain restaurant rep says McDonald's is committed to Canadian ag's long-term success
Sustainable agriculture must be pre-competitive.” This phrase was repeated several times by Jeffrey Fitzpatrick-Stilwell, McDonald’s Canada’s senior manager for sustainability, during a seminar at the University of Manitoba on September 28.
Fitzpatrick-Stilwell’s lecture, “McDonald’s Perspective on Sustainable Food Systems,” was put on by the Faculty of Agricultural and Food Sciences, and sponsored by the National Centre for Livestock and the Environment (NCLE).
Canadian McDonald’s restaurants see three million customers per day at 1,400 restaurants nationally. “That’s a lot of people we can talk to about sustainability,” said Fitzpatrick-Stilwell. “One of the things we’re trying to talk to people about is our sourcing practices. All of our products are sourced from Canadian producers. That’s 67 million pounds of beef, 52 million pounds of chicken, and 143 million pounds of potatoes,” he claimed, later correcting his statement to acknowledge that McDonald’s Canada’s pork comes from the U.S. via a bulk purchasing agreement.
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