By Jennifer Paige
McDonald’s Canada representatives may soon be visiting Manitoba cattle farms as the company moves forward with a pilot program designed to increase the amount of beef it sources from sustainable suppliers.
“This verification program is open to anyone across Canada who wants to participate. We have had some interest from Manitoba already. One Manitoba producer has their verification scheduled and there are four or five others who have expressed interest,” said Jeff Fitzpatrick-Stilwell, senior manager of sustainability at McDonald’s Canada and member of the CRSB.
McDonald’s Global president and CEO, Steve Easterbrook and Cherie Copithorne-Barnes, Canadian Roundtable for Sustainable Beef and rancher on CL Ranches outside Calgary on Tuesday.photo: Submitted
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