McDonald's Sustainable Beef Pilot
  • Home
  • News
  • Videos
  • Participant Profiles

Pilot News

Manitoba Co-operator - McDonald’s makes progress with sustainable beef pilot project

6/22/2015

0 Comments

 
Picture
McDonald’s is looking for cattle producers throughout Canada to 
participate in pilot project looking at the sustainable production

By 
Jennifer Paige

McDonald’s Canada representatives may soon be visiting Manitoba cattle farms as the company moves forward with a pilot program designed to increase the amount of beef it sources from sustainable suppliers.

“This verification program is open to anyone across Canada who wants to participate. We have had some interest from Manitoba already. One Manitoba producer has their verification scheduled and there are four or five others who have expressed interest,” said Jeff Fitzpatrick-Stilwell, senior manager of sustainability at McDonald’s Canada and member of the CRSB.
​
McDonald’s Global president and CEO, Steve Easterbrook and Cherie Copithorne-Barnes, Canadian Roundtable for Sustainable Beef and rancher on CL Ranches outside Calgary on Tuesday.photo: Submitted 

Read the full article here.

0 Comments



Leave a Reply.

    McDonald's SB Pilot News

    Stay up to date on the latest news about the McDonald's Pilot.

    Archives

    June 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    June 2015
    March 2015

    Categories

    All

    RSS Feed

  • Home
  • News
  • Videos
  • Participant Profiles