Posted: June 2, 2016
It had the feel of a warm family gathering with a slight undercurrent of anxiousness. Beef producers involved in McDonald's Verified Sustainable Beef Pilot gathered in Calgary, Alta. at the invitation of the program sponsor to hear firsthand the details of the project final report. And to be thanked by the sponsor for their efforts in an industry first, a clear sense they were being feted as pioneers of a new era of production.
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