McDonald's Canada has wrapped a pilot project to verify cattle ranches as producing sustainable beef, an initiative that one expert says could be a "gamechanger" for the industry.
The Canadian arm of the burger giant announced on Wednesday the results of a two-year partnership with the beef industry to advance environmental and ethical standards.
More than 180 beef operations in Canada were verified as sustainable after being assessed by a third-party auditor for principles including natural resources, animal welfare and community engagement.
Jeffrey Fitzpatrick-Stilwell, senior manager of sustainability at McDonald's Canada, said consumers are increasingly interested in how their food is grown and raised.
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