Real Agriculture- Canadian Roundtable for Sustainable Beef Expects Finalized Verification Framework for Late 2017

On Wednesday, McDonald’s announced the completion of its Verified Sustainable Beef (VSB) Pilot, and handed the results — and recommendations — to the Canadian Roundtable for Sustainable Beef (CRSB).

“It’s a really exciting day to talk about the accomplishment over the last year and a half that McDonald’s has been doing the pilot project here in Canada,” said Fawn Jackson, executive director for the CRSB.

The CRSB is currently in its own process of developing a verified sustainable beef indicators. The indicators have seen their first public consultation, and are now in the revision stage. A second public consultation is expected within the next couple of months.

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