Real Agriculture - McDonald’s Celebrates the Completion of Verified Sustainable Beef Pilot Project

“We did it! We did it,” exclaimed Francesca Debiase, chief supply chain and sustainability officer for McDonald’s, pumping her hands through the air, at yesterday’s celebration of the conclusion of McDonald’s Verified Sustainable Beef (VSB) Pilot in Calgary.

“Several years ago, McDonald’s supply chain made a really interesting discovery,” Debiase explained, “and that discovery was that ‘big’ does not have to equal ‘bad’. ‘Big’ can be good.”

Wanting to use their size and scale to “make a positive difference in the world,” the company committed to a goal of sourcing all of their food and packaging sustainably. Purchasing over 2% of the global beef supply, responsible for 30% of McDonald’s total carbon footprint, they thought focusing in on beef was a clear first step.

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