“When you look at consumer data, there’s two things that consumers feel that they have the power to change to make a difference for the environment. The first thing is recycle,”
Jeffrey Fitzpatrick-Stilwell, senior manager of sustainability at McDonald’s Restaurants of Canada told the Alberta Beef Industry Conference delegates. “The second thing is they think they can make purchase decisions for themselves and their families [that can] affect change.”
That’s why this sustainability initiative is so important, says Fitzpatrick-Stilwell.
See the full interview here.