Rural Roots- McDonald’s Sustainable Beef Pilot Project Hailed a Success

John and Tracy Buckley, who raise cattle on a ranch near Cochrane, Alberta, are celebrating the completion of the McDonald’s Verified Sustainable Beef Pilot Project and their involvement with it.

The project has been hailed a complete success after the restaurant chain announced last week it had succeeded in demonstrating sustainable practices and outcomes can be verified through the entire Canada beef supply chain.  In doing so, the program became the first to make the Global Roundtable for Sustainable Beef principles and criteria across the entire beef value chain.

The Buckley’s are one of 121 ranches from across the country who took part in the project.  There were also 34 backgrounding operations, 24 feedlots, two beef processors and a patty plant that were verified as sustainable through the project. The project tracked 9,000 head of cattle from ‘birth to burger’ (the equivalent of 2.4 million patties).
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