Youth beef clubs awarded $9,750 in McDonald’s Video Contest
April 28, 2016 - Five Canadian youth beef clubs from across the country have shared their sustainable beef stories and won a total of $9,750 to support their clubs.
The contest engaged the next generation of Canadian beef producers at three levels:
- Directly engaging them in a community workshop to share their definition of sustainable beef and why it is important to them and informing them about the McDonald’s Sustainable Beef pilot; Why it was undertaken and how it was conducted and hear what other ranchers in the community have learned through participation
- The opportunity for their families to participate directly in the pilot itself.
- Challenging them to produce a short video demonstrating why sustainable beef is important to their club members and how they make continuous improvement real on their ranch or feedlot.
“We were thrilled to see the quality of entries and the effort these clubs took to share their passion for the beef industry with us,” said Jeff Fitzpatrick-Stillwell, Senior Manager, Sustainability with McDonald’s Canada. “Congratulations to all the winners for their hard work and their ongoing commitment to promoting sustainable beef in their communities – the future is in good hands.”
Prizes were awarded to the winning clubs:
- Excellence (First Place): Canadian Junior Angus Association/CJAA ($5,000)
- Achievement (Second Place): Longview 4H Beef Club ($2,500)
- Entry (Third, fourth and fifth place): Saskatchewan Junior Angus Association, Durness 4-H Beef Club and Holden 4-H Beef Club ($750/club)
According to Belinda Wagner, advisor with the CJAA, the group enjoyed the opportunity to interview members from across the country and find out what was important to their families in each diverse region of the country.
“The CJAA will be using the prize money to enhance programming at our two National events, Showdown 2016, the National Junior Angus Show to be held in Truro, Nova Scotia this summer, and GOAL 2017 which will be held in Edmonton, Alberta next February. We hope to provide additional trucking assistance for animals to get to Showdown and for GOAL, our leadership conference, we hope to have a speaker(s) specific to continued sustainability in the beef industry,” said Wagner.
A preview of the winning entries was shared at the Alberta Farm Animal Care conference in Olds, AB on March 22. All the videos submitted can be found at https://www.youtube.com/channel/UCVP4ExYF4JaF_b_pIbnfZEw
For the latest news on the Sustainable Beef Pilot visit http://www.mcdvsb.com/news or follow us on twitter (@VSB_pilot) or on Facebook at McDonald’s Sustainable Beef Pilot Project.
For more information contact:
Matt Sutton-Vermeulen 515-371-7914