EDMONTON — Producers questioned what McDonald’s really meant when it announced last year that it wants beef from sustainable operations.
A list of expectations has now been developed that isn’t as onerous or demanding as first expected, say two Alberta beef producers.
Their operations participated in the pilot verification program, and they shared their experiences at the Livestock Gentec annual meeting in Edmonton Oct. 13.
The Chattaway family of Nanton accepts that consumers want more information about their food.
“I don’t think there is going to be an end to that. They will want to know more and more. We were quite happy to oblige them,” said Morgan Chattaway, a partner in the family owned Bar S Ranch, which runs 1,000 cows on a 100-year-old spread.
“We are proud of our operation and we are not afraid to let people see it.”
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