Posted Oct. 1st, 2015 by Barbara Duckworth
McDonald’s Canada has released its requirements for sustainable beef production.
The fast food chain has committed to offering beef produced in a sustainable way from Canadian farms by 2016 and has promised to fund the verification process for up to 300 participants.
Only a portion of the Canadian beef served in 2016 will come from verified sustainable operations, said McDonald’s spokesperson Jeffrey Fitzpatrick-Stillwell.
“It will not be a huge quantity that has gone through all those steps,” he said.
Eventually the corporation wants all its supplies to come from verified sustainable production units including fish, dairy, eggs, oils and fibre used for packaging.
So far, nearly 150 ranchers and processors have been testing the requirements in a pilot program, and 34 have been verified. Indicators are offered for calf-cow operators, fed cattle and processors.
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