Canadian ranchers have taken an important step to strengthen their country’s beef supply chain and to protect grasslands. They joined with beef producers and processors to participate in McDonald’s first-of-its-kind program to promote production practices that are more environmentally, socially, and economically sustainable.
This is critical because beef production has both positive and negative environmental impacts. On the one hand, it takes more land, water, and energy to produce one pound of beef than a pound of poultry, pork, or even soy. On the other hand, unlike chickens and pigs, cattle can turn inedible grass into edible protein and help maintain grasslands in the process.
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