McDonald's® pilot establishes path for Canadian beef industry on journey to a verified sustainable beef supply

TORONTO, June 1, 2016 /CNW/ - McDonald's Canada announced the successful conclusion of its Verified Sustainable Beef Pilot today, an industry-first.  This marks a major milestone of its collaborative partnership with the Canadian beef industry over the past 30 months to advance more sustainable beef practices and supports the global company's broader aspirational goal to source all of its food and packaging sustainably.
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As one of the country's largest Canadian beef purchasers, McDonald's Canada, through the Pilot tracked the journey of nearly 9,000 head of Canadian cattle, or the equivalent of 2.4 million patties. The cattle spent their entire lives, from 'birth to burger', raised on or handled by verified sustainable operations.

See the full release here.

By Laura Kane , The Canadian Press — Jun 1 2016

McDonald's Canada has wrapped a pilot project to verify cattle ranches as producing sustainable beef, an initiative that one expert says could be a "gamechanger" for the industry.

The Canadian arm of the burger giant announced on Wednesday the results of a two-year partnership with the beef industry to advance environmental and ethical standards.
More than 180 beef operations in Canada were verified as sustainable after being assessed by a third-party auditor for principles including natural resources, animal welfare and community engagement.
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Jeffrey Fitzpatrick-Stilwell, senior manager of sustainability at McDonald's Canada, said consumers are increasingly interested in how their food is grown and raised.

Read the full article here.

McDonald’s Canada has wrapped a pilot project to verify cattle ranches as producing sustainable beef, an initiative that one expert says could be a “gamechanger” for the industry.

The Canadian arm of the burger giant announced on Wednesday the results of a two-year partnership with the beef industry to advance environmental and ethical standards.
More than 180 beef operations in Canada were verified as sustainable after being assessed by a third-party auditor for principles including natural resources, animal welfare and community engagement.
​
Jeffrey Fitzpatrick-Stilwell, senior manager of sustainability at McDonald’s Canada, said consumers are increasingly interested in how their food is grown and raised.

​Read the full story here.
Hear the interview here.

More than 180 beef operations in Canada were verified as sustainable under the pilot

McDonald's Canada has wrapped a pilot project to verify cattle ranches as producing sustainable beef, an initiative that one expert says could be a game-changer for the industry.
The Canadian arm of the burger giant announced today the results of a two-year partnership with the beef industry to advance environmental and ethical standards.

​Read the full article here.

Amanda Stephenson - June 1, 2016

The conclusion of a two-year pilot project by McDonald’s Canada aimed at sourcing “sustainable beef” for its restaurants, has the Canadian beef industry one step closer to a national verification system that could go a long way toward satisfying consumer demand to know more about the food they eat.
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​Read the full article here.